42% AI Visibility
+ 137.1% URL CTR
27% Citation Rate
The Brief
The aim was to move beyond brand-led traffic and capture high-intent tailoring searches while improving how the brand is understood and surfaced across digital platforms.
Our goals were to:
Improve AI and technical SEO performance
Increase visibility for non-brand, high-intent searches
Build authority in luxury tailoring search categories
Strengthen content strategy and site architecture
The Request
Casely-Hayford, partnered with Giant Leap Digital to strengthen its visibility across both traditional search engines and emerging AI-driven discovery platforms. The objective was to improve organic visibility, increase discoverability among high-intent audiences, and future-proof the brand’s digital presence as search behaviour continues to evolve.
The Process
We implemented a comprehensive, four-phase digital strategy over a 12-month period to transform the brand’s digital foundation and maximize both search rankings and generative engine inclusion.
Focusing on building out a robust entity framework by manually injecting nested JSON-LD schema, we executed a full site restructure and an internal link architecture rework, implementing over 30 descriptive anchor text links to build a topic cluster framework that optimised the flow of link equity to primary revenue-driving pages.
We built a “GEO-first” structure, utilising direct-answer lead paragraphs for AI snapshots, and heavily reinforced trust signals and E-E-A-T credentials across the site by hard-coding verified author biographies with direct links to Casely-Hayford solidifying long-term domain authority and digital authority.
The Results
42% AI Visibility – Casely-Hayford appeared in almost half of all AI-generated responses tested.
27% Citation Rate – More than one in four AI answers used Casely-Hayford’s own content as a trusted source.
#1 Most-Cited Source – Casely-Hayford accounted for 5% of all citation sources, outperforming Wikipedia (3%) and other luxury and lifestyle publishers.
Outperformed Key Competitors – Major competitors did not appear as leading AI sources, while Casely-Hayford ranked first.
Why GEO & SEO Matter for Luxury
Ensuring Luxury Brands Are Discoverable in the Future of Search
Search behaviour is rapidly evolving, with consumers increasingly relying on AI platforms and digital assistants to discover brands and make decisions.
For luxury businesses, maintaining authority across traditional search and emerging AI ecosystems is essential. GEO and SEO ensure brands are accurately represented, recognised as credible sources, and discoverable by high-intent audiences wherever they search.
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