Refreshed identity
Scaling digital presence
Measuring performance
The Brief
The brief centred on making Lace more accessible, recognisable and measurable. This meant developing a consistent visual identity that would resonate with the community, producing educational content that brought crypto concepts to life in a fun and engaging way, and ensuring the data behind the website and app could support informed business decisions.
Across all three work streams, the focus was on creating a joined-up digital experience that balanced creative expression with clarity, usability and performance.
The Request
Giant Leap Digital was appointed to support Lace across three connected areas: brand development, video production, and data & analytics.
The objective was to establish a cohesive brand presence, simplify the complexities of crypto for a broader audience, and build a clearer understanding of digital performance. By bringing creative, strategic and analytical expertise together, GLD set out to help Lace communicate its proposition more effectively, engage its community and establish a stronger foundation for growth.
The Process
Brand Development
Working within Lace’s existing guidelines, GLD explored how its identity could better reflect the ambition of a young challenger brand. Four creative routes were developed, featuring refreshed iconography, an evolved colour palette and modernised typography. These were shared with the Lace community to gather feedback and help shape a more distinctive, authentic identity.
Video Production
Market research highlighted an opportunity to make crypto investing and digital wallets more accessible. GLD developed four high-production digital ads to simplify complex concepts, debunk industry jargon and challenge misconceptions. Social cut-downs extended the content across digital channels, bringing the technology behind Lace to life.
Data & Analytics
GLD conducted a two-week audit of more than 100 data points across GA4 and PostHog, reviewing website and app tracking. The audit identified misfiring events, untracked conversions and duplicated metrics. GLD also defined business-critical KPIs and recommended data visualisation tools to improve reporting accuracy and support clearer performance measurement.
The Results
By bringing brand, content and analytics together, Giant Leap Digital helped Lace build a stronger foundation for engaging its community and scaling its digital presence.
The refreshed identity established greater visual consistency across brand touchpoints, while the educational video campaign helped make complex crypto concepts more accessible, supporting community understanding, engagement and brand visibility.
Meanwhile, the analytics audit identified critical tracking gaps and established a clearer framework for measuring performance across Lace’s app and website. This gives senior management a more structured basis for understanding digital activity, identifying opportunities and making informed strategic decisions.
Together, these initiatives positioned Lace to communicate with greater clarity, build recognition in a competitive crypto wallet market and support its continued development with a more cohesive brand experience and a stronger data foundation.
Contact us
Transform your digital performance.
If you are looking to unlock growth opportunities, please get in touch and tell us about your brand, goals and challenges. We will be in touch shortly.
Thank you!
Thank you for your enquiry. We will be in touch soon.
