2.92 Million Impressions delivered
7.47% Google Brand Search CTR
69% Programmatic viewability
The Brief
In collaboration with Simon de-Pury (private art dealership) & Sotheby’s real estate & world renowned architect Farshid Moussavi, the launch centred around an exclusive event experience intended to position the programme at the intersection of craftsmanship, rarity, and modern luxury culture.
The Request
The Glenrothes partnered with Giant Leap to support the launch of its new Private Bottling Programme, an ultra-premium offering designed to deliver rare, personalised whisky experiences for discerning luxury audiences.
The Process
We brought together paid media, creative, partnerships and CRM to create a joined-up launch programme across digital and physical channels. This included developing targeted campaigns to reach relevant luxury audiences, creating content to build anticipation around the Private Bottling Programme, and using the partnership with Depury and Farshid Moussavi to give the launch a distinctive cultural dimension. Activity was designed to build interest ahead of the event, carry that engagement through the launch itself and create opportunities for continued relationships with prospective clients afterwards.
The Results
The campaign delivered significant reach and visibility for The Glenrothes Private Bottling Programme, generating 2.92 million impressions across Google Ads, Meta and programmatic advertising. Meta activity reached over 692,000 people, while dedicated campaign activity generated 65 candidate enquiry submissions, subject to CRM validation. Google Brand Search achieved a 7.47% click-through rate, demonstrating strong engagement from audiences actively searching for the brand.
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