+135% increase in revenue versus forecast
-251% reduction in cost per click
Early improvements in SEO rankings and organic traffic
The Brief
To support Almanac Hotels’ continued global expansion by strengthening its digital presence, improving performance across marketing channels and creating a more connected customer journey. The focus was on bringing greater consistency across the hotel portfolio, modernising the wider digital infrastructure and building a scalable platform to support commercial growth.
The Request
To support Almanac Hotels’ growth through a strategic digital transformation, improving performance across media, technology and marketing while creating a stronger, more seamless digital experience across its global and local hotel operations.
The Process
We began by taking over Almanac’s performance media across its three hotels, using search and social to demonstrate immediate impact while building the business case for broader digital transformation.
This quickly highlighted wider opportunities across the ecosystem, from the technology stack and website through to social profiles, feeds, reporting and local marketing activity.
We then commissioned and delivered a complete website transformation, creating a global brand site alongside three individual hotel websites. Across five languages and more than 1,000 unique pages, the new ecosystem was designed around a stronger customer journey, improved usability and accessibility, and a more premium digital expression of the Almanac brand.
Alongside the website development, we overhauled tracking, integrated a new booking engine, updated third-party vendors including hotel vouchers, strengthened security and site speed, and built a stronger technical and on-page SEO foundation.
The Results
Within six months, Almanac Hotels achieved a +135% increase in revenue versus forecast, alongside a -251% reduction in cost per click, demonstrating the immediate impact of the new performance media approach.
The wider transformation was completed over 12 months and delivered on budget, with early improvements in SEO rankings and organic traffic around core keywords, while giving Almanac a stronger digital foundation for future growth across global markets.
The result was more than a new website or improved media performance — it was a more connected digital ecosystem, built to support Almanac’s continued growth.
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