+20% incremental app installs
+150% growth in ranked app keywords
app reputation index increased from 33% to 37%,
The Request
To develop an integrated digital growth strategy across paid app acquisition, ASO, SEO and PR, improving Payoneer’s visibility, app downloads and organic performance across nine priority international markets, while providing additional project management support to keep teams and activity aligned.
The Challenge
Payoneer was looking to accelerate growth across nine priority international markets, while improving its visibility across both app stores and organic search.
The challenge extended beyond acquisition. Payoneer needed to increase app downloads, strengthen organic discoverability, improve keyword rankings and build greater SEO authority, while addressing technical issues that were limiting the performance of the wider domain.
At the same time, Payoneer had a temporary resource gap within its Web and SEO teams and needed senior support to keep multiple stakeholders, markets and workstreams moving forward.
The Process
We developed an integrated approach spanning paid app acquisition, ASO, SEO PR, technical SEO and project management, connecting activity across channels rather than treating each market or discipline in isolation.
For the app, we combined paid user acquisition with organic ASO across iOS and Android. Paid campaigns were optimised for efficient incremental installs, with creative and audience testing and ongoing budget reallocation based on performance.
Alongside this, we optimised app titles, subtitles and descriptions, expanded non-brand keyword coverage and improved store content to increase conversion from visibility to downloads. In-app event tracking was also introduced to provide greater insight into performance.
For organic search, our local teams created and outreached high-quality content across nine international markets, securing relevant placements across news, blogs and guest post publications. This was supported by technical SEO work to identify and resolve issues affecting the domain’s authority and performance, including approximately 25,000 backlinks leading to 404 pages and 17,000 low-quality links requiring action.
The Results
The combined programme delivered measurable growth across both app and organic search.
+20% incremental app installs within the first month of paid activity, establishing performance benchmarks for scalable user acquisition.
+150% growth in ranked app keywords, reaching 4.6k, alongside a +79% increase in incremental organic traffic and improvements in conversion rates of 17–52% across optimisation strategies.
The app reputation index increased from 33% to 37%, strengthening Payoneer’s visibility and credibility within competitive app store categories.
Across SEO and PR, 650 high-quality backlinks were secured across eight active markets, total backlink volume increased by 200%, and global search impressions rose by 50%.
The programme also created a more scalable framework for international SEO and app growth, while providing the additional senior project management resource needed to keep teams aligned and delivery on track.
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