completely refreshed visual identity.
180+ SEO-optimised pages
1 new website
The Brief
Giant Leap was asked to look at the website and SEO to help L&C present a stronger creative vision while also taking competitive advantage of the SEO opportunities not exploited by their competition, with the overall goal was to help to improve visibility and the number of leads generated by the website. Giant Leap took this partnership to heart and recognised that the band wanted to be involved in every step of the development, so through close contact and weekly meetings we were able to help construct the right vision for the L&C that truly elevated their brand
The Request
The L&C recognised that over time their digital opportunities had been missed and a new strategy was needed to help bring the brand inline with its excellent client delivery team.
The Process
Through close collaboration and regular weekly meetings, GLD developed a new digital direction that better reflected the quality of L&C’s work. Over nine months, this included a complete website redevelopment, refreshed visual identity, refined tone of voice and more than 180 SEO-led pages. Content and navigation were reworked to improve search visibility and the customer journey, supported by a tone of voice document and video guide to ensure consistency across wider brand communications.
The Results
Over the course of 9 months we developed a new site, new content, new visual identity, we built a TOV document, a video guide for the outreach team, as well as a new site with over 180 new SEO friendly pages, with this we, reworked all the onside creative as well as key sections that customers searched for to help get them to the right content quickly.
Why Website Development & SEO Matter for Luxury
Translating Brand Excellence into Digital Excellence
A luxury brand’s website is often the first experience a customer has with the business. It must communicate craftsmanship, credibility, and quality while making it effortless for audiences to discover and engage with the brand.
Combining premium design with technical excellence ensures luxury brands not only look exceptional but are also visible, accessible, and positioned to capture demand.
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